Blog
You post every week. So why is nobody reading?
Why good work goes unnoticed, how to get seen at work and outside it, and what each platform rewards in 2026. With the data behind it.
Personal branding
Why good work goes unnoticed, and how to get recognized, valued and hired.
Personal Branding With a Full-Time Job: The 5-Hour Week (2026)
Personal branding with a full-time job fits in five hours a week: one weekend batch, a daily 15-30 minute comment block and a 10-minute weekly review.
23 October 2026 · 10 min readWhat Is Personal Branding? A Plain Guide for People With Jobs
What is personal branding? It's what people say about you and find about you when you're not in the room. Why it matters for employees and how to start.
26 October 2026 · 10 min readHard Work Not Recognized at Work? Why It Happens and What to Do
Hard work not recognized at work? Promotions follow what decision-makers see, remember and hear you claim. The research on why, and fixes to try.
26 October 2026 · 10 min readHow to Be More Visible at Work Without Bragging in 2026
How to be more visible at work: send a weekly update, frame wins with numbers, credit others by name and earn a sponsor. Templates and research inside.
26 October 2026 · 10 min readPersonal Branding for Job Seekers: Get Found and Hired in 2026
Personal branding for job seekers: match your LinkedIn profile to recruiter searches, post proof of your work and earn referrals. Data, fixes, 30-day plan.
26 October 2026 · 10 min readAthletes Who Went Broke: What It Says About Personal Brands
Athletes who went broke had famous names. Overspending, bad contracts and bad investments did the damage. What the data shows, and the lesson for employees.
26 October 2026 · 10 min readWhere most professionals start. How the feed ranks posts, how often to post and how to comment.
How Often to Post on LinkedIn in 2026 (and the Best Times)
How often to post on LinkedIn in 2026: 2-4 times a week. What the data says on frequency, why best-time studies disagree by hours, and a schedule you can keep.
23 October 2026 · 9 min readHow to Comment on LinkedIn Posts in 2026 (and Get Noticed)
How to comment on LinkedIn posts in 2026: write 2-4 specific sentences, comment early on a list of 10-20 creators, and reply to every comment you get.
23 October 2026 · 10 min readLinkedIn Algorithm 2026: How Posts Get Ranked and What to Post
How the LinkedIn algorithm works in 2026: an LLM ranker that predicts long dwell and comments, rewards focused topics and demotes pods, AI slop and bait.
23 October 2026 · 10 min readX
The only platform that publishes its ranking weights. Here's what they say.
Reels for reach, carousels for saves, Stories for conversation.
Substack
The audience you own. Notes, recommendations and the weekly essay.